Sedgley's Sarah Hughes Brewery at the Beacon Hotel is the main sponsor for the 2026 Dudley Winter Ales Fayre.

Its logo will appear on volunteers' polo shirts for the real ale festival in Dudley Town Hall from November 26 to 28.

This year marks 40 years of DWAF and to fit in with the ruby theme the shirts will be that colour.

The festival will also see the launch of the latest Sarah Hughes beer - Imperial Ruby (eight per cent).

Tickets are now on sale for the event from: https://tckty.camra.org.uk/e/588/dudley-winter-ales-fayre-2026

Mental health charity Rethink has been chosen as the good cause to benefit from the winter ales fayre this year.